Hello there, I’m Kevin
I’m a people-focused and quality-driven design leader with a wealth of experience creating user-centered solutions. I love to lead teams that research, plan, design, and develop end-to-end experiences that solve customer problems and achieve business outcomes.
What I Do Best
Team Leadership
This is my passion. I’ve found that designing and developing happy, high-performance teams is equally or more satisfying than the design and development work I’ve done as an individual contributor.
Web Design
Design is the soul of every great experience. Whether it’s marketing or ecommerce, I take great care and pride in designing elegant experiences that solve problems for both customers and stakeholders.
Web Development
I love me some good, clean, semantic HTML and CSS that’s optimized for mobile, search, and performance. I’m also experienced in collaborating with engineers in an agile environment.
UX Design
Everything begins with empathy. Who are we designing for? What are their pain points? How usable and useful is our solution? How can we make people’s lives better? This is where the magic happens.
Project Management
I’m a big believer in process and communication. Things can get complex quickly, and project success relies heavily on planning, alignment, and the ability to navigate obstacles in your path.
Ecommerce
Accelerated by the pandemic, the digital commerce takeover grows stronger each year. I have extensive, hands-on experience leading ecommerce builds and migrations on multiple leading platforms.
My Primary Experience
I currently lead the Digital Services Workgroup at Ampersand. We’re a full-service marketing agency with a lot of heart and hustle. Our digital service offering includes UX design, web design, and web development in addition to a multitude of digital marketing offerings (strategy, SEO, social media, digital ads, email marketing, analytics & reporting).
As the leader of the Digital Design team, I spent ten years directing the UX, design, and development of all digital marketing experiences for Direct Supply. Working with a team of nine direct reports, I defined and implemented the design and technology standards for our marketing websites, emails, mobile apps, online advertising and more.
I spent seven great years at Bader Rutter as the lead designer and front-end developer on various websites, emails, and online ads for clients such as OfficeMax, Pfizer Animal Health, GE Healthcare, John Deere, and Manpower. I also coached the softball team into the championship game, where we fell just short of glory to our agency rivals, Cramer-Krasselt.
Case Study
Aptura Redesign
Take a deep dive into this full-scale website redesign and see what methods I used to understand Aptura’s business goals, my strategic approach, and the outstanding results that our creative team delivered.
Other Works
Lake Country Manufacturing
Lake Country needed a new website that better showcased their polishing pads and made them easier to find. I led our team through a complete redesign built on a powerful ecommerce platform.
L.H. Krueger & Son
As the project lead, I identified establishing trust as a key element of L.H. Krueger’s web presence. Their new website integrated customer reviews and chat-to-text features that do exactly that.
The Corners of Brookfield
Premier Parcel is a new package delivery service at The Corners of Brookfield. I led the development of a marketing website and member system with automated integration with their locker system.
Capital Investments
Capital Investments was in need of a web redesign that incorporated their recent rebrand. As the UX/UI lead, I designed a new interface that modernizes their entire web experience.
Direct Supply Blog
Leading the strategy, design, and development, I launched a blog that now contains 220+ posts and drives the majority of organic search traffic to directsupply.com.
Drexel Design Experience
I helped Drexel Building Supply launch their new design offering by creating a site that allows customers to browse, select, and submit home plans to the Drexel Design Team.
GO Riteway
GO Riteway was in need of a digital experience that helps them stay competitive in a post-COVID world of ride services. A restructured and simplified site built around their updated service offering did the trick.
Innovation & Technology
Direct Supply recently completed an interior makeover of their Innovation & Technology Center. I collaborated with a local mural artist to bring his eye-popping wall art into a new website.
EWH University
EWH was looking for a new site dedicated to their growing small business accounting education program. I helped deliver an experience where users can browse, purchase, and take online courses.
Don’t Take It From Me…
“Kevin is the best leader and mentor that I’ve had the pleasure to work with. Kevin’s versatility in design, development, and leadership is an asset that every team needs. He was always able to push me to do my best and achieve my goals.”
“Kevin is a wonderful leader and I loved collaborating with him. He is truly an asset to any company looking to grow and enhance their digital design practices.”
“Kevin is a calm and collected leader which is exactly what is needed to lead any team. He looks past the immediate need for any campaign or project and sees it as a whole to determine successes and possible failures along the way.”
“Kevin is an awesome leader who empowers all. He flat-out knows effective design, and paves the way for designers to results.”